ParkBOI Identity

ParkBOI Identity

ParkBOI is a unifying brand for parking in downtown Boise. The goal of the project was to make parking downtown easier and less scary for unfamiliar drivers.

Agency: Oliver Russell // CD: David Cook

2017 Gold Rockie Award winner

ParkBOI parking meters ParkBOI parking meters ParkBOI parking meters2 ParkBOI parking meters ParkBOI Signs
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