RMHC of Idaho – Alternative Mother’s Day gift
The Ronald McDonald House of Idaho wanted to raise awareness about what the house does. We gave supporters the opportunity to make a donation in honor of the mom in their life by generating a custom card. The tool was a social media hit. It succeeded in spreading awareness and also generated more than $3,000 in donations.
Go to mothersday.rmhcidaho.org to see the new 2016 version.
Agency: Oliver Russell // CD: David Cook