Ronald McDonald House Charities of Idaho – Alternative Mother’s Day Gift

RMHC of Idaho – Alternative Mother’s Day gift

The Ronald McDonald House of Idaho wanted to raise awareness about what the house does.  We gave supporters the opportunity to make a donation in honor of the mom in their life by generating a custom card. The tool was a social media hit. It succeeded in spreading awareness and also generated more than $3,000 in donations.

Go to mothersday.rmhcidaho.org to see the new 2016 version.

landing page card-brunch card-flowers card-chocolate-NEW

Agency: Oliver Russell // CD: David Cook

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