WPA logo

Works Progress Administration Logo

Works Progress Administration is a new brewery opening soon. The logo is inspired by the government program that gave the brewery its name. I designed a custom typeface to resemble the imperfect steel letterforms common on original WPA plaques. The single off-kilter star alludes to the government program, and gives the logo an air of optimism. Look closely at the “W,” and you’ll see an abstract eagle, facing right—another nod to the symbols of the original Works Progress Administration.

wpa-1 wpa-2 wpa-3 wpa-4 wpa-5



Other logo concepts:


wpa-no-2 wpa-no-1 wpa-no-3 wpa-no-4

Agency: Oliver Russell // CD: David Cook

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