Idaho laws may harm moms

Idaho Laws May Harm Moms is a campaign to raise awareness about the consequences of Idaho’s anti-abortion laws. The campaign targeted people in the most anti-abortion counties in Idaho. We told stories of real moms, dads, and doctors who have been affected by the law through social content, a microsite, paid media, and nontraditional tactics including pregnancy announcements and a pop-up at a children’s clothing store.